Brand & Packaging Design
A bold, illustrative brand identity created for a ramen restaurant, blending traditional Japanese motifs with a modern, playful visual style across packaging and print materials.
Company
Kozo Ramen
Year
2025
Time Line
9hr
Preview
Project Over View
Kozo Ramen came to us for a complete visual identity to match the quality and personality of their food. We developed a custom illustrated mascot, a bold red-and-white color system, and applied it consistently across their menu design, packaging, and print collateral — creating a cohesive brand that feels both traditional and contemporary.
Challange
The client wanted a brand that felt authentic to Japanese ramen culture while standing out on shelves and menus with a distinct, memorable character-driven visual style.
Clicent Says
"The new branding captures exactly who we are — fun, authentic, and full of character. Customers now recognize us instantly by our packaging alone." — Kenji Sato, Founder
Result
The new identity strengthened brand recognition, with the client reporting increased customer engagement on social media after the rebrand launch.
